How Do I Market My Blog?

There are literally millions of blog posts added to the blogosphere every day. It can be a powerful tool and contribute significantly to your SEO efforts, but…. Every Day??!!?? Let’s examine some Fact and Fiction when it comes to blogging – including whether you actually need to blog every day (spoiler alert: you don’t).

Why Strategic Marketing Is As Important As Branding

Honestly, have you ever thought about the differences between marketing and branding? Hint: you can’t effectively do one without the other. Marketing. Branding. These words are used interchangeably so often, most people think they mean the same thing.

Take Control With A Content Management System

Working with a web developer that understands the customer’s information needs, AND makes it easy for your team to meet those needs should be a top priority for your marketing team.

Using Research to Create Impactful Websites

Work with a design firm who understands the value of research. Getting to know your key stakeholders and their relationship with your brand, will lead to valuable results in both relationship-building as well as your bottom line. It keeps the horse in front of the cart.

Are Dropdown Menus Bad?

Trends in website design have evolved tremendously. Back in the beginning, it was like the wild west—no rules, just a mad dash to internet gold.

Finding the Best Platform to Sell Online

Businesses like restaurants, dry cleaners, consignment stores and even ice cream parlors can tailor their “goods” to sell on an online platform. You just need to know which one to pick.

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