A brand your customers recognize before they read the name.
Logos, identity systems, and messaging that hold up in print, on screen, and on the side of a truck, built by the same team that will design your website.
Branding services
Brand identity and guidelines
Logos, brand systems, and messaging that hold up in print, on screen, and on the side of a truck.
Brand identity and guidelinesBrand audit
An outside review of how your brand looks, sounds, and holds up everywhere customers meet it.
Brand auditLogo design
A mark that works at favicon size and on a building, with the files and rules to keep it that way.
Logo designRebranding
For companies whose name, logo, or message no longer matches the business they have become.
RebrandingWhere we do this work
Frederick, MD, Rockville, MD, Gaithersburg, MD, Germantown, MD, Bethesda, MD, Columbia, MD, Baltimore, MD, Fairfax, VA, Arlington, VA, Alexandria, VA, Reston, VA, Silver Spring, MD, Annapolis, MD, Tysons, VA, Washington, DC, and everywhere we serve.
What we mean by a brand
A logo is a mark. A brand is the logo, the colors, the type, the voice, and the rules for using them, applied consistently everywhere a customer meets you: the website, the truck, the trade show booth, the proposal template, the email signature. We build the whole system and write the guidelines, so that a year from now the new hire designing a flyer produces something that looks like it came from the same company.
How the work is organized
Brand identity and guidelines is the full program: strategy, mark, system, messaging, and a written standard. Logo design is the mark on its own, for a new business or a simple refresh, with complete file sets. Rebranding is for an established company whose name, look, or message no longer matches what it has become, done without throwing away the recognition it already has.
How a brand project runs
Discovery. We interview the people who own the company and the people who sell for it, look at every competitor a customer would compare you to, and agree in writing on what the brand needs to say. Concepts. Two or three directions, each shown on real applications rather than a white page, because a mark that looks good alone and bad on a hat is not a good mark. Refinement. One direction developed into a full system with two revision rounds. Delivery. Every file format, a guidelines document, and templates for the pieces you produce most.
Logo projects run two to four weeks. Full identity programs run six to twelve.
Why brand and website together
Most brand agencies hand you a PDF and a folder of files and the website becomes someone else’s problem. Most web agencies take whatever logo you have and build around it. We do both, with the same designers, so the identity is designed for the site it will live on and the site is designed for the identity. Trippy Goat Vodka, Kook Dogg Cafe, and Pharmacy Profiles all came out of that single process.
What it costs
Logo design runs $2,500 to $6,000. A full brand identity with guidelines runs $8,000 to $20,000. Rebrands are quoted after discovery because the scope depends on how much of the existing brand survives and how many applications need updating. Every estimate is fixed before design starts.
Tell us what you're working on.
A free estimate takes one conversation. You'll talk to a designer or developer, get a straight answer on scope and cost, and decide from there.