In the world of website design, trends come and go. The websites of the early 2000s are as outdated as dad jeans. Something that was a must-wear just five years ago is a distant memory. As we move forward into this new decade, we share with you our top 10 web design trends for 2020 that we think will dress up your website.
1. Put it in Dark Mode
This is 2020’s hot topic, for sure. Light text on dark backgrounds was frowned upon and considered a somewhat “amateur” design choice for the past decade. Now, as people pay more attention to the long-term impacts of constant glaring light from their various devices, dark is making a case for itself.
2. Overlap Those Elements
Another trend that started to pique our interests in 2019 has a major foothold in the web design world this year. Throw out the rule book — break free of the stuffy grid and let your text, images and video battle it out on the screen.
3. Add More White Space
This trend has made our list before, but it’s not going anywhere. In fact, visitors are demanding more “breathing room” than ever in the content they consume. More empty space, less of everything else.
4. Have Some Fun
The world is having a bit of a dumpster fire moment in 2020 so far. Websites that offer a fun, colorful, light-hearted design will provide a welcome breath of fresh air for visitors.
5. Keep it in Motion
There are plenty of ways to make things move on a web page. This year, visitors are demanding more visual action in their browsing experiences. With the increase in internet speed and the introduction of 5k we are more likely to see video leveraged in marketing moving forward.
6. Freshen it up with Illustrations
We’re on borrowed time with stock photos. Visitors are growing tired of seeing the same image of high fives and handshakes on every single website they visit. What began as a trend in the software and app space, custom (or at least somewhat original) illustrations are creating unique experiences on sites across all verticals.
7. Data Drives Marketing
Data-driven marketing is on the rise. People are paying attention to data more now than ever before. Data and statistics can not only augment marketing but can often drive results that traditional methods don’t. An infographic is a great way to present this information — and add that fresh illustration we just talked about.
8. Provide a Personalized Touch
Did you know that 80 percent of consumers are more likely to purchase when presented a personalized experience? And, 90 percent indicate that they find personalization appealing. Those stats speak for themselves — and would make a great infographic, too!
9. Retain Loyal Customers
Putting an effort into keeping customers happy may seem obvious but is often overlooked. This can translate into creating better user experiences and showing a willingness to cater to the customers’ needs.
10. Add Chatbots
People are becoming more comfortable with online support systems. Chatbots will power 85 percent of customer service by 2020. The takeaway here is to not lose sight of the human experience as your company moves toward automated technologies.