Web Presence: Getting Started

How your business benefits from consistent updates and technologies

Your business website is up and running. You’re  tweeting on Twitter, posting on Facebook and even connecting on LinkedIn. To further validate your digital communication efforts social media links have been listed at the bottom of your website and your web address has been listed on all of your social sites. Congratulations! You have successfully created a web presence… along with thousands of other competing businesses. Don’t get down just yet. Web presence is HUGE and you have successfully taken the first step.

Web presence is not mandatory for every company to be successful. As a matter of fact, several established businesses do just fine without ever establishing a website or creating a social media account. However, if your does company decides to invest in a digital footprint, why not do it the right way?

Web presence is all about being relevant. With the surplus of options available to consumers it’s crucial to keep your site fresh by updating content as often as possible via text, video, or strategic links.

The website should also reflect traces of your company’s personality – after all, this is what will differentiate you from other industry competitors.  Put yourself in the consumer’s shoes… would you elect a company with an outdated website promising to offer the latest and greatest in its industry? Probably not.

Most agencies (including this one) would recommend a strong evaluation of your web presence every 12-18 months and a full redesign every 3 years, if not sooner. Understandably, a lot of companies don’t have endless funds to allocate to a new site development every couple years. Luckily, in today’s technology-driven society this isn’t necessary. Numerous web options are now available that put businesses in the driver seat. Rather than investing in a brand new site, companies can pursue technology systems that allow content to be updated at the business level.

Thanks to such developments businesses can now delay the digital aging process. But with the constantly evolving world wide web, remaining relevant to consumers still prevails as the key to a successful web presence.