Content Writing? Copywriting? Do you know the difference?

Thanks to the proliferation of digital marketing tools and opportunities to reach consumers, there is a greater need than ever for your words to break through the clutter and impact your audiences.

So who do you hire: a content creator? Or a copywriter? Chances are you’ll need both. In many cases, you’ll find a talented writer who can easily switch from content writing to copywriting. We’ll help you understand the difference.

Content creator:

This type of writer works as part of a team (designers, photographers, videographers, podcasters, etc.) to create shareable content. Content is at the top of your marketing funnel. It is the key to successful inbound marketing and should be part of your long-term marketing and growth strategy. These writers create content that educates and/or entertains. This is content that often gets shared on social channels potentially increasing interest in your business among people you might not have otherwise reached. Content writers will create works like:

  • Blog posts
  • White papers
  • Infographics
  • Social posts
  • FAQs
  • Op-Eds
  • Web page content


A copywriter’s primary goal is further down in your marketing funnel, nearer to the actual conversion. Copywriting tends to be short-form, punchy, and sales-oriented. While there’s some obvious crossover with a content writer, the copywriter really only has one goal: convert! You’ll see the work of copywriters when you read:

  • Advertising (digital and traditional)
  • E-mail pitches
  • PPC landing pages
  • Billboards
  • Postcards
  • Direct mail campaigns

A strong, coordinated marketing strategy uses both content writers and copywriters and understands the value each brings to the table.

When developing digital marketing solutions, from websites to SEO to full marketing campaigns, ACS ensures you have the appropriate writer to reach your goals. Call us today and let’s talk about your marketing goals.