Website Design & Development
Since Scandic Health offers both MusiCure Audio and MusiCure Video products, we knew that when we designed the site it needed to convey that idea of mixed media. The feeling of calm needed to also be reflected in the balance of elements, colors chosen and imagery. By creating custom illustrations we were able to visually articulate how the system worked both on a large scale and a slightly smaller scale found in their MusiCure Sleep product. Ultimately their technology was so successful, that they began marketing the products outside of the medical community. In 2017 Princess Cruise Lines showed interest and now uses MusiCure to ensure a more restful environment for their guests.
When it came to developing the Scandic Health identity and brand we knew that whatever we created needed to be reflective of the clean lines found in most Scandinavian design. But even more crucial than the style of the brand, was what it conveyed visually. Using inspiration from heart rate monitor readouts and music waveforms, we developed a mark that was reflective of the products they offer, breaking them down to their simplest form. Colors are reflective of the colors found in locations that their products are most likely to be used. For the typographic pairing we decided to use all lower case letters which is softer and more approachable to the viewer but is also geometrically balanced, striking perfect accord with the accompanying mark.