In order to develop a brand that looked established and would help build an overall feeling of trust, we turned to symbols that are representative of security within the industry. The microchip embedded in most credit cards and debit cards was the inspiration for the logo mark. By using a line drawn geometric technique we created a logo mark depicting an eagle. This mark was paired with a clean sans serif typeface in all capital letters giving it the feeling of strength.
Website Design & Development
Through the use of a strong color palette and bold typography, we carried the same feeling of strength into the website. Core messaging throughout the site was indicative of the same strength we established in the brand ensuring consistency in both the visual and verbal implementation.