A website designed around what your customers came to do.

Most redesign conversations start with one of these:

• The site does not show up for the searches your customers actually run, and the pages that exist are not written for them.
• Mobile traffic is now the majority and the site was designed for a desktop screen.
• Simple content changes require a developer because the page builder or theme locks everything down.
• Lighthouse scores in the 30s and 40s, and a bounce rate that reflects them.
• The company has changed, added services, entered new markets, and the site still describes the company from five years ago.
• A compliance letter, or a customer who could not use the site with a screen reader.

If two or three of those are true, a refresh will not fix it. A redesign will.

Discovery, one to two weeks. We read your analytics and Search Console, map the paths visitors take today, interview the people who talk to customers, and agree on the two or three things the new site has to do better. You get a written brief and a fixed estimate.

Structure and content, two weeks. A sitemap and wireframes for every unique template, with real content in them. If the content needs rewriting, our copywriter does it here, not after the design is finished.

Design, two to three weeks. Full visual design for desktop and mobile, built from a component system so the fifty pages behind the homepage look like they belong to it. Two revision rounds.

Build and launch, three to four weeks. A custom WordPress theme with no page builder, your content migrated, redirects mapped from every old URL, accessibility and performance checked against real numbers, and a staging review before the DNS switch.

Most redesigns run eight to twelve weeks from kickoff to launch. Your team’s review time is the variable.

Your search rankings. Every old URL gets a redirect to its replacement. Content that ranks is kept, and where it changes, it changes for a reason. Titles, descriptions, and structured data come across, and we compare Search Console before and after launch.

Your ability to edit the site. The pages are built from editable blocks and fields, not a builder that breaks when a plugin updates. We train your team at launch.

Your integrations. Forms, CRM connections, analytics, and any tools wired into the current site are inventoried in discovery and rebuilt, not rediscovered the week after launch.

A refresh keeps the structure and content and changes the visual layer: type, color, imagery, spacing, components. It fits a site that works but looks dated, and it runs about a third of the cost and time of a redesign.

A redesign starts from what the site needs to do and rebuilds structure, content, design, and code around it. It fits a site that has fallen behind the business, the market, or the search results.

We will tell you which one you need in the first conversation, including when the answer is the cheaper one.

We have redesigned websites for businesses in this region since 1986, from federal contractors in Fairfax to biotech companies along I-270 to restaurants in downtown Frederick. The person who runs your discovery call is the person who designs the site, and the developer who builds it is on the same team. There is no account layer between you and the work, which is why redesigns here finish on schedule and why the estimate we give you is the invoice you get.