Email marketing is one of the most effective tools for connecting with your target audience. You can use an email campaign to engage with your audience, sell products, share news or tell a story. You can target emails to current or future employees. Whatever your business goal, it’s a proven solution. Let’s take a look at the many ways it can help your company.
Grow Your Audience
Email marketing is a cost-effective way to engage with and grow your audience. It provides businesses large and small with an opportunity for open and interactive communications. It gets your brand image — including your logo, tagline, color palette and brand graphics — and name in front of your audience more frequently and will build brand awareness and recognition with your audience.
Studies show that customers prefer to receive marketing materials through email, making it an important strategy — it has a large reach but delivers your message as you intended, and with a high ROI.
Personalize Your Message
An email marketing campaign will allow you to personalize and target communications in ways that other marketing campaigns can’t. You’re able to segment your lists, ensuring you send specific content to specific people. Did you know that emails with personalization result in revenue and transaction rates that are six times higher than non-personalized emails?
Recruit New Employees
How else can you use email marketing to your advantage? As a recruitment tool. Just as consumers prefer email, so do potential employees. Clearly showing your brand image and sending the targeted communications can highlight the benefits of working for your company and help facilitate interest in new positions.
Communicating regularly with your staff to build and cultivate company culture can be done seamlessly through email. Regardless of your company size, email can deliver your company news in a single action. Maybe it’s a regularly scheduled e-newsletter or an exciting new announcement. Whatever the cause, email allows companies to communicate their values and culture not just through content but through consistent brand imaging, messaging, and tone.
If you have a question about how to advance your business, the answer usually comes back to a well-thought-out and designed email campaign targeted for maximum return.