Online marketing

When someone asks an AI for a recommendation, be the answer.

ACS Creative provides AI search optimization for businesses in Maryland, Northern Virginia, and Washington, DC, and clients nationwide. ChatGPT, Gemini, Perplexity, and Google AI Overviews now answer the questions your customers used to type into search. Those answers are built from sites with clear structure, specific claims, and citations elsewhere on the web. We make your site one of them.

Get a free estimateTalk to the person who will do the work.

My medical practice has really struggled with the overwhelming task of updating our website to WordPress and a more mobile-friendly format.

David AndersonGoogle review, 4.7 stars across 80

Trusted by

What's included

Baseline audit: what AI assistants say about you today across 30 discovery queries
Content structuring: answer-first pages, FAQs, and definitions
Schema markup across services, locations, and people
llms.txt and crawler access review
Directory and citation program: Clutch, Google, industry listings
Quarterly re-testing and reporting

Who this is for

Any business that gets customers from recommendations, especially local services and B2B firms where a buyer’s first step is now a chat window instead of a search box.

Where we do this work

Frederick, Rockville, Gaithersburg, Germantown, Bethesda, Columbia and everywhere we serve.

What has changed

When someone asks ChatGPT, Gemini, Perplexity, or Google’s AI Overview for a recommendation, the answer names two or three companies. That answer is assembled from pages the model has read, structured data on those pages, and citations from sources it trusts. Traditional SEO gets you into a list of ten links. This gets you into the sentence. We built the program for our own site, then for clients in construction, equipment rental, consulting, and healthcare.

What we do

Baseline audit: thirty questions a customer would ask an assistant about your category and region, run across the major models, with your competitors’ presence recorded.
Content structuring: service and location pages rewritten to state facts directly (who, where, what, how much), with FAQ blocks in the customer’s own words.
Schema and llms.txt: Organization, Service, FAQPage, and LocalBusiness markup, plus an llms.txt file that summarizes the site for AI crawlers, served without a noindex header.
Citations: presence and consistency on the directories, review platforms, and industry sources the models read.
Re-audit: the same thirty questions ninety days later, reported against the baseline.

Common questions

What is GEO or AEO?

Generative engine optimization and answer engine optimization are two names for the same thing: making your business the one AI assistants cite. We just call it AI search visibility.

How do you measure it?

A repeatable set of prompts run across the major assistants on a schedule, scored for whether you appear, how you are described, and which source the assistant cited.

Does this replace SEO?

It builds on it. The technical and content foundation is shared, and this adds the structure and citations that assistants need.

Which AI assistants do you test?

ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, and Microsoft Copilot.

What is llms.txt?

A plain-text file that tells AI crawlers what your site is and where the important pages are. We write and deploy it.

How long before AI assistants mention us?

Directory citations move fastest, often within weeks. Site-driven mentions build over three to six months.

Related work