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Category: Marketing

How To Convert Your PPC Traffic

Successful pay-per-click (PPC) advertising campaigns rely on superior interplay among three key components: relevant keywords; specific, focused text ads and well-optimized landing page. Finding the...

Strategies to Stretch Your PPC Budget

Ever wish you had a bigger budget for pay-per-click (PPC) advertising or that your existing budget would go farther and produce better results for your...

Why Integrated Marketing Matters

Integrated marketing matters because—simply put—your customers and prospects lead integrated online and offline lives. They move seamlessly between online and offline venues and expect a...

The Power of Local PPC Advertising

If you’ve shied away from targeting your PPC advertising campaigns for local search because you want to reach as many potential customers as you possibly...
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