Category: Marketing

Why Advertise on Facebook?

Rather than taking an old school “spray and pray” approach to advertising, consider trying Facebook ads

7 Easy Ways to Build Your Email List

Sometimes checking your inbox can feel like flipping through the yellow pages. The perfume site you purchased your aunt’s birthday present from four years ago...

Measuring Print Advertisements Success

Digital marketing has been a game-changer for the world of commerce. Companies large and small can spend however much they want promoting products and services...

Why Every Business Needs a Blog

The modern “weblog” began its life as a virtual corkboard for topical connections—mostly between coders, tech enthusiasts and geeks in general. Coinciding with the advent...

Boosting Your Word-of-Internet

Once upon a time in the not so distant past, people asked their friends and colleagues for recommendations regarding everything from plumbers to restaurants. “Hey,...

Any Business Can Build a Social Media Marketing Strategy

At this point, nearly every business has at least some presence on social media. But many of these pages are one-way streets where the company simply posts content and expects viewers to read it passively. This is simply wasting a tremendous opportunity, no matter what type of business you’re in.