How often do you check your tire pressure? Oil levels? Engine coolant? You, or your mechanic, are likely to perform these maintenance checks on a fairly regular basis. It is a costly oversight not to keep your vehicle running well. Can you say the same about your website?
Is your local business visible when people search online for goods or services “near me?” It should be. Today’s audiences value shopping in their local neighborhoods and visiting “local” businesses when traveling.
The COVID pandemic has kept all of us closer to home. Will your audience easily find you there? If you don’t have a strategic marketing plan that includes local PPC advertising, you’re missing a lot of opportunity.
Honestly, have you ever thought about the differences between marketing and branding? Hint: you can’t effectively do one without the other. Marketing. Branding. These words are used interchangeably so often, most people think they mean the same thing.
Working with a web developer that understands the customer’s information needs, AND makes it easy for your team to meet those needs should be a top priority for your marketing team.
Businesses like restaurants, dry cleaners, consignment stores and even ice cream parlors can tailor their “goods” to sell on an online platform. You just need to know which one to pick.
There’s no denying it. Local businesses can embrace social media, customer reviews and paid ads to increase revenue.