Insights Archives

Category: Insights

4 Simple Steps to Developing Your Brand Voice

Your brand voice is its unique personality. A person’s unique personality comes through in the way the speak, the way they behave, the ideas and causes they support, and their appearance.

Website Design that Yields Results

How often do you check your tire pressure? Oil levels? Engine coolant? You, or your mechanic, are likely to perform these maintenance checks on a fairly regular basis. It is a costly oversight not to keep your vehicle running well. Can you say the same about your website?

8 Ways to Optimize Your Local Landing Pages for SEO

Is your local business visible when people search online for goods or services “near me?” It should be. Today’s audiences value shopping in their local neighborhoods and visiting “local” businesses when traveling.

Effective Brand Identity & Design Begins With Research

The brand identity of a business can’t just be what someone thinks looks good. An effective brand must: accurately represent the business; engage positive customer response; and differentiate the business from its competitors.

Is It Time For a Brand Refresh?

Can you afford not to be monitoring your competition’s marketing efforts? For most of us, studying the competition is not really our favorite way to spend our marketing dollars.

How Do I Market My Blog?

There are literally millions of blog posts added to the blogosphere every day. It can be a powerful tool and contribute significantly to your SEO efforts, but…. Every Day??!!?? Let’s examine some Fact and Fiction when it comes to blogging – including whether you actually need to blog every day (spoiler alert: you don’t).

Using Research to Create Impactful Websites

Work with a design firm who understands the value of research. Getting to know your key stakeholders and their relationship with your brand, will lead to valuable results in both relationship-building as well as your bottom line. It keeps the horse in front of the cart.

Are Dropdown Menus Bad?

Trends in website design have evolved tremendously. Back in the beginning, it was like the wild west—no rules, just a mad dash to internet gold.