Branding

A rebrand that keeps what people already trust.

ACS Creative provides rebranding for businesses in Maryland, Northern Virginia, and Washington, DC, and clients nationwide. Rebranding is riskier than branding from scratch because you have equity to protect. We start by finding out what customers actually associate with you, keep that, and change the rest.

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As a small business leader in my company, I had to identify a vendor who could assist me in the development of our corporate rebranding, which included a need for a complete website overhaul as well as updates to existing print collateral.

Armon CGoogle review, 4.7 stars across 80

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What's included

Brand audit and customer perception interviews
Positioning and messaging refresh
Identity evolution or replacement
Rollout plan across web, print, signage, and social
Internal launch materials
Website update or redesign to match

Who this is for

Companies after a merger, a leadership change, a new market, or a decade of drift.

Where we do this work

Frederick, Rockville, Gaithersburg, Germantown, Bethesda, Columbia and everywhere we serve.

How a rebrand runs

We audit what the current brand has earned, which is usually more than the owner thinks, and separate what to keep from what to change. The new identity is designed to be recognized by existing customers and understood by new ones, and the rollout is planned across every application, from the website to vehicle wraps, so the company changes at once rather than piece by piece over a year.