Branding

A brand your customers recognize before they read the name.

ACS Creative provides brand identity and guidelines for businesses in Maryland, Northern Virginia, and Washington, DC, and clients nationwide. We build identities for companies that need to look credible to a buyer, a regulator, and a new hire on the same day. That usually means a logo system, a color and type palette that survives a vendor with bad taste, and messaging that the whole team can actually repeat.

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I presented ACS Creative with a simple idea and they transformed it into a full-blown online business. In addition to monetizing my idea and building a 5-star website, they developed my brand, logo, and slogans.

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What's included

Discovery workshop with the people who own the brand
Logo design with primary, secondary, and icon versions
Color, typography, and imagery standards
Messaging platform: positioning, tagline, and boilerplate
Brand guidelines document your vendors can follow
Stationery, templates, and social profile kits

Who this is for

Companies launching, renaming, merging, or simply tired of a logo that only works at one size. We do a lot of work for healthcare, government contractors, and professional services firms where credibility is the whole point.

Where we do this work

Frederick, Rockville, Gaithersburg, Germantown, Bethesda, Columbia and everywhere we serve.

What the guidelines contain

Logo versions and clear space, color with print and screen values, type with sizes and hierarchy, imagery direction, voice and messaging with examples, and templates for the pieces you produce most: business cards, proposals, slides, social. Written so a new designer or a printer gets it right without calling you.

Common questions

How long does a branding project take?

Six to ten weeks for a full identity. A logo refresh with guidelines is usually four to six.

Do you do naming?

Yes, as part of a full identity project. We present three to five shortlisted names with trademark screening notes.

Will you design the website too?

That is the point of doing both with one team. The site inherits the brand system instead of reinterpreting it.

What is included in brand guidelines?

Logo usage, color, typography, imagery style, voice and tone, and templates. Enough that a vendor who has never met you can produce something on-brand.

Can you work with our existing logo?

Yes. Many identity projects keep the mark and build the system around it.

Do you trademark the logo?

We provide the files and a clearance note; a trademark attorney handles filing. We can refer one.

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